Thursday, October 21, 2010

Lu Morrison: leading subordinates to make decisions

"Guide subordinates to look at leadership issues, guiding channel providers to the perspective of the overall market."

Lu Morrison: leading subordinates to make decisions
As a professional manager, Trend Micro (China) Co., Ltd. General Manager Lu Li Chen think they should be loyal to the undertakings, while maintaining a kind of passion - to present the work as their own business to its full completion.
His subordinates more education: everyone should do every thing must stand the test of history, because whether it is the matter of the process or outcome, will remain imprinted in history.
Lu Li-chen, when dealing with business, accustomed to dealing with each case on the common characteristics of the analysis, so as to possible future similar incidents establish a solution sample. Encounter problems, do not, "the sake of discussion", but also forward-looking to establish some coping mechanisms. This means that the next time a similar situation, can take this as a timely case processing.
On the other hand, Lu Li Chen would like subordinates to develop their own thinking habits. Once a subordinate their specific operation of the market should ask for instructions on how to start, Lu Li-chen did not directly state his own views, but cleverly asked: "Suppose you are managing, then how do you think should be?" Somewhat accidents do not understand the intention of subordinate moment, had replied: "Why do you ask me? such a thing is best left to you to decide it." Morrison insisted in Lu subordinates express my opinion, he patiently The possibilities were analyzed, and eventually convincing each other to find the final solution.
Later, Lu Li Chen to tell their own mind: everyone in the decision problem, one needs to think, on the other hand have the courage to face pressure. Sometimes, only when faced with a choice of time, will truly reflect. Principles and directions in the given circumstances appropriate delegation of authority, and then to moderate pressure, in order for the subsidiary to create a better training and learning opportunities.
In addition, when subordinates feel that companies should change the time, the company issued new policies and new ideas to implement them will be more smooth, problem-solving efficiency of the whole team will be greatly increased.
Morrison appears in Lu, a lot of employees do not like to make decisions and express their views, it is also an expression of reluctance responsible. If the top can do "know the answer does not jump to the conclusion," so that the following have the opportunity and time to express their ideas, appropriate delegation of authority, would be more beneficial to enhance the ability of subordinates.
For the channel, Lu Li-chen and that they should not simply the price policy makers rely on as co-operation, and to strive for a higher level, and vendors with the real selling point of the product to compete for customers, not simply price-cutting. (Zengxian Yong)

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Wednesday, October 20, 2010

"Antivirus" thoroughly test Who "first names like"


End of the year the occasion, but also to the major antivirus software vendors started to push when the new version of antivirus software, just as one has already kicked off the New Year show, Kaspersky 7.0, Kingsoft Internet Security 2008, Norton 2008, Rising, 2008, Jiang China KV2008, five anti-virus software very early stage and put, for fear that ordinary people see squandering fans eyes, so I made specifically to an examination of these anti-virus software, here to talk about how this several antivirus software which excels.

Installation test (out of 5)

Kaspersky 7.0

Test scores: 5 points (need to restart after installation)

Kaspersky 7.0 installation and the installation of version 6.0 is basically similar to the additional "enable self defense before installation" option, this feature can prevent computer viruses in existence install failures occur, some will be soft for the kill Installation of virus isolation played a role.

Kingsoft Internet Security 2008

Test scores: 5 minutes (do not need to reboot after installation)

Details of the installation of Kingsoft summary style as always, the installation process is very humane, doubts are there to help with the installation of specific explanations. 08 version before installing the implementation of "pre-installation scan" setting, will focus on the soft kill the virus prior to clean up.

Norton 2008

Test scores: 4 points (need to restart after installation)

Norton 2008 installed with the new interface design, the installation process is very simple, as long as you can go along next to complete the installation. Installation can also choose to "pre-installation scan" setting.

Rising 2008

Test scores: 4 points (need to restart after installation)

Rising 2008 edition of Rising Antivirus previous series is not much change in the basic installation, you just answer a few simple questions in advance, can successfully start the installation process. Meanwhile, the installation process Rising also arranged a "pre-installation scan" of this feature.

Jiangmin KV2008

Test scores: 3 minutes (do not need to reboot after installation)

Jiangmin KV2008 previous version of the installation is also essentially unchanged, but in 08 versions, such as "virus scan before installation," "virus database upgrade" and other operations require the user manually. The friends are not familiar with computer operation, this type of design becomes somewhat irrational.

Anti-virus test (out of 5)

Ability as the best embodiment of antivirus, anti-virus software for malicious files often requires the timely, accurate and specific intercept, tips, and clear. In this test, I downloaded a threat in the system simulation files and the release of the threat of malicious behavior document, five anti-virus software detected in the treatment of these malicious acts any different manifestations:

Kaspersky 7.0

Test scores: 4 points

Kaspersky's file monitor can more accurately find the threat of being downloaded files, and prompts the user to delete. Kabbah also be downloaded and the threat of malicious acts are intercepted and pop-up prompts bubble paper: "There is malicious HTTP object; detected Trojan." But this kind of display information incomplete, it is inexplicable. For users who can not read, the bubble pops up and does not make sense. Threat in the release of documents, Kaspersky found the threat of the release of its intercept, but did not produce the release of the threats found malicious files.

Kingsoft Internet Security 2008

Test scores: 5 points

Duba real-time anti-virus files downloaded straight to intercept the threat accurately, and the threat of being downloaded to send to the Jinshan flashget.exe credible certification system to identify authentication, then returned and found falshget.exe as normal files, the bubble is given to prompt the user; If you find that the file is unknown, the threat level based on different treatment is given. Threat in the release file, it will release the virus program WinRar.exe Send to Jinshan credible certification system to identify certified, and returned to normal files and found WinRar.exe given bubbles to prompt the user. If the discovery is unknown, the threat level based on different treatment is given.

Norton 2008

Test scores: 4 points

The threat to file for download, Norton 2008 prompts the user automatic protection against a security risk, so the threat of malicious acts on the download file the user may be totally unaware. Norton has released intercepted the threat of living, but the same, and did not find the release of the threat of malicious files.

Rising 2008

Test scores: 3 points

Download in falshget threat file not found and the intercept Rising. After entering in the download will be stored in the virus directory and file operations until the threat, Rising file monitoring to detect it. Similarly, the threat in the release of documents, Rising and did not find and intercept, to operate only when the virus can be detected. This is no way to detect malicious behavior is detected the release of the threat of malicious file, this feature is useless.

I deliberately set the settings in the system reinforce the system directory check on the file and then simulated the release of a threat to the system directory of the test, this time only to find Rising live release of active defense to intercept the threat of WinRar, but requires users to identify themselves whether this procedure reliable and allows users to manually whitelist, so the treatment needs of the user a better understanding of the software Caixing.

Jiangmin KV2008

Test scores: 4 points

Jiangmin KV2008 threat in falshget download file has not been found and the intercept, and also to wait for threats to download Rising After entering the store directory, to monitor the operation of threats detected the virus. Jiangmin KV2008 can find and be able to intercept the threat to release the documents, but found no way to release the threat of malicious behavior document file.

Defense test (out of 5)

Ability of active anti-virus and Charles Royal has become the main core function in parallel, the project included more recently by a Web page trojan, its a great role to play, has become the supplier of many competing security products, a publicity hot, the principal of each anti-virus software features, the author also made some assessment:

Kaspersky 7.0

Test scores: 3 points

In the active defense, though defense Kaspersky known, but it seems more likely from those who may or imminent destruction to prevent, seek to be nipped in the bud the threat of all stages, the results do not support system vulnerability detection and so on.

Kingsoft Internet Security 2008

Test scores: 4 points

Duba's highlight feature is the "malicious acts of interception," in the system take the initiative to block malicious behavior, and intelligence to determine whether the automatic processing of malicious acts, the performance in actual use is quite a prize.

Norton 2008

Test scores: 5 points

In this five anti-virus software comparison test system security, Norton security detection system can simply determine whether to open their own control, the most easy to operate.

Rising 2008

Test scores: 4 points

The software monitors system activity through dynamic process of action, to the rules under the pre-inspired engine, detection of possible programs contain malicious code, this feature also earned high scores.

Jiangmin KV2008

Test scores: 3 points

Anti-Trojan wall on the page, the Jiangmin KV2008 "new website to monitor" is unique, but because of its interface design, set up very easily.

I Summary: The author of this second test is mainly from two user-friendly and practical point of view, the use of a common user experience as the main test basis, from the entire testing process, it made anti-virus software, ease of use and killing ability of the virus aspects of performance is very good; the same time, Norton anti-virus software and other foreign defense in the performance of the virus is still very satisfactory. Here, I sincerely hope that the domestic anti-virus software can learn from each other, to provide users with better anti-virus software!

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Saturday, October 9, 2010

Alert! Memory part of the address damage caused by crash

Friends to buy a new computer, install the Windows XP operating system, used for some time found a great game to play when the total crashes, if after entering the operating system does not play the game situation, so often in the opening of a a program or file crashes when the phenomenon, but the latter is erratic.

Because it is newly installed machine, I think this may be the operating system or hardware problem, first enter the system, view the Startup Items is it too much, the results did not find the procedure unnecessary items; view the CPU usage is also normal; one by one to open procedures no problem, but speed is not slow, did not use more than 10 minutes, "relapse." Then a friend jokingly said: "is not met no wrong with you scared?" I know this is intermittent computer failure, so there is no guard from mentally. Then open the crash that caused the game overall, just run 34 minutes to hang up. After the forced reboot the computer self-test were normal, and then into the Windows system interface, no other writer on the series of all starts completed several programs open, when open to the fifth program Shiyou crash occurred. Then think the problem may be in memory or memory, the friends said: If it is bad memory or a memory self-test to make life difficult for ah. I said: give it a try. So first, another memory, boot into the interface, everything is normal. Attached to open 78 program did not crash, close program, run the total crash of the game, but also normal, testing for a long time and no crashes occur. Did not in use after the recurrence of the problem.

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Friday, September 24, 2010

Shanghai Municipal Labor and Social Security Bureau announced "cold, hot" career

Shanghai Municipal Labor and Social Security Bureau recently announced the first quarter of 2006, the labor market, "cold", "hot" job list, data, and technical positions hot hot, high-tech high complex-type position is more demand.

Positions from the first quarter, demand and supply situation, the employer demand is greatest "electronic engineering technician," the number of straight monthly high of 10,000 yuan, the low number is not less than 1,500. According to analysis, electronic engineering technology class job demand has risen, mainly due to the development of high-tech industries in Shanghai, led the automation, electronic equipment installation, maintenance and commissioning projects such as the rise of electronic engineering technology.

Shanghai senior professional public recruitment network information analysts, electronic engineering technician job category demand in the coming period will continue to maintain strong development momentum, but the unit of the applicant's professional qualifications and experience requirements are high, the proposed fresh students first participated in the Shanghai "Young Professional Attachment Programme" to provide "electronic engineering technician," the student category, and then start accumulating some experience.

In the first quarter, "Chief clerk" is still in demand, but the number of monthly high of 6,000 yuan, low number of only 1,000 yuan, due to be paid "executive clerk" not only deal with simple administrative matters, but about the "management" of business, such as help companies improve management and expand sales, speed up the design of commodity logistics, planning or execution.

Analysts believe that the prospects for career development from the point of view, "the Chief Clerk," quest for the "high pay", in addition to a grasp of basic word processing, coordination and communication abilities, needs to expand the knowledge structure and develop awareness of innovation, enhance planning capabilities to form a deep expertise.

Sudden emergence of the "print operator" the number of monthly high of 5,000 yuan, low number of only 1,200 yuan. In-depth analysis, not difficult to find: the traditional print operators declining demand, increasing the printing of new types of computers, laser typesetting and other technical requirements. On the one hand, this reflects the newspapers, magazines and other traditional media and Internet advertising companies such as mutual penetration between new media, so the short term this change will continue; the other hand, the past two years despite the growing ranks of Internet users, but this does not mean disappearance of the traditional print media, as people reading habits, and many other factors, and is expected in the next longer period of time the demand for publishing and printing technicians will maintain steady or increased.

Analysts noted that the current labor and social security departments have been provided for such professionals is very good training facilities and opportunities, job seekers should make full use of public training base to improve skills, gain experience, to complete from the "low" to " paid "by leaps and bounds.

To CNC machining workers represented by the supply of technical personnel a gap, again highlighting the Shanghai high-skilled talent "shortage" of the status quo. Shanghai public recruitment network statistics, a quarter of employers were recruiting CNC Machinist nearly 4,000 people out of the monthly salary of up to 6,000 yuan, but the results come less than 1,000 candidates. As high-tech composite post and CNC Machine Tool and practitioners not only need to operate with a traditional machine tool technology, but also in computer programming, geometric analysis have certain skills.

In recent years, various types of beauty salon staff increased the number of training classes, but with the rapid development of the beauty salon chain industry compared to the enormous demand for workers is still far from. At present, the beauty salon related jobs every three posts, only one candidate.

Analysts pointed out that the numerical control machine tool workers, beauticians, hairdressers will be included in the types of jobs require access to vocational qualifications catalog, but because the current holders of these certificates limited number of job seekers, so the demand for labor units often can not be effectively met . Experts suggest that job-seekers and timely attention to the labor security department access to types of vocational qualification issued by catalog, by participating in training to obtain relevant identification certificates, take a good first step towards employment success.

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Tuesday, September 14, 2010

Liu Lanjuan for the "Digital Economy and Finance" bottoming

Construction of College information and application forms can be divided into three types.

The first fully operational model. Information covering school teaching, research, students, equipment, personnel, finance, office automation, records management, etc. most of the links, mainly some of the typical comprehensive key university. According to preliminary statistics, this type of account for the "211 Project" of 15%.

This comprehensive type of concrete construction model can be divided into two types: first, the school Information Office (Information Network Center) lead, Quanmian responsible for system development, system Jia Gou Zai 缁熶竴 technology platform, enabling concentration of resources 鏁版嵁 鍏变韩; Second, the business separately from the school building, local high degree of automation, but as a whole can not achieve real-time data sharing, the overall process can not be optimized.

Second, local application type. Cover part of the school of information management, such as financial accounting, teaching and management. This typical college major to major colleges and universities represented in some places. According to statistics, this type of account for the "211 Project" of 85%.

Third, the type of infrastructure. Information work remains at the infrastructure level, including the campus network, website, computer room construction. Some of these universities are mainly common institutions, such as the characteristics of higher.

By comparison, the "Shanghai University of Finance and the information construction is in full swing by the Information Office of the lead." Assistant president of Shanghai University of Finance Liu Lanjuan that the function has been basically achieved full coverage, and build a unified data center and technology platform to realize centralized management of resources and sharing of data; the same time the construction of business systems to process optimization as the core, something management, information services, decision support application-oriented, and comprehensively promote the modernization of the school management changes.

Compared with domestic universities, the Shanghai University of Finance and Information has a uniform coding rules, unified platform for information dissemination, data sharing guidelines for reunification, identification unity, unity of teaching equipment management, teaching aids and teaching resources, unified platform, unified platform, a notable feature.

Shanghai University of Finance and Principal Assistant Liu Lanjuan

Information technology into the "top three" of strategy

At Shanghai University of Finance, Liu Lanjuan is the main control school construction and application of information technology to work, is responsible for campus network and information system in two parts. Liu Lanjuan that the campus network was developed based on value-added services for assisted teaching services; information system construction is combined with the campus development, interaction and mutual promotion of the teaching as excellent is the case.

Speaking of Shanghai University of Finance and Construction, Liu Lanjuan eloquent.

As early as in the "Ninth Five-Year" and "15" period, Shanghai University of Finance in the Development Plan proposed the construction of the concept of information and ideas. In the "Eleventh Five-Year Plan" and the decomposition of information technology implementation plan, the school and further defined the goal of information technology: in 2010, built with advanced technology, integrated, safe, reliable, first-class level of the campus information system improve services and infrastructure from the network layer to the data resource layer, application layer, service layer information architecture building; full support for school personnel training, scientific research and social services, to improve school management, school quality and resource utilization .

Shanghai University of Finance and the "" 15 "Development Plan" clearly put forward the "top three" of the strategic objective of building a modern, international, information technology framework for the development of first-class socialist university. As a result, the official information technology into the school strategic development framework.

According to the objectives and requirements, Shanghai University of Finance and information technology follows the "overall planning, unified construction, step by step, resource sharing," the guiding ideology, adhere to the "advanced design concepts, technical programs mature, management, process optimization," the basic principles of information blueprint for the overall planning for the phased construction of the content, ensuring the overall integration of information technology, rolling forward and sustainable development.

Through four stages of information technology

Recalling Shanghai University of Finance and information technology course, Liu Lanjuan feeling a lot. She believes that the "Ninth Five-Year" to the latter half of the "15" first half of the Shanghai University of Finance and key information is based on the construction of the campus network as the core hardware construction, since 2003, is the school began construction of a comprehensive access to information of.

Period, mainly through the four stages.

From May 1997 to August 1999, to start the construction phase. Schools through the implementation of the campus network a project to build a campus network system, a simple structure and the campus network backbone, provides Web, FTP, e-Mail and other basic network services. Shanghai University of Finance earlier this become one of the institutions into the campus network.

September 1999 to June 2003, for the key construction stage. Campus network through the implementation of the second phase, to build a fairly complete the campus network as well as some single-point applications (financial accounting system, management system, research funding, scientific research assessment system, teaching management system and i-Class Network Teaching System, etc.) .

From July 2003 to October 2008, for the full construction phase. In the implementation of the campus network 3 and 4 construction, further improve the network infrastructure at the same time, comprehensively promote the "digital campus" project construction, have been carrying out a campus card, public data and technology platform, personnel management, financial management, teaching management, student management, office automation, asset management, records management, academic journals, foreign affairs administration, graduate enrollment management, more than 10 System. Since 2005, the start of the project to be completed and put into use.

Starting from November 2008 into the deepening of applications, improve service stage. Shanghai University of Finance began the construction of information network infrastructure, network applications and management services to complete the transition to complete phase information management and information services for knowledge management and knowledge sharing.

Enter the deepening applications, improve service phase, Liulan Juan said: "From this, we will open a 'large number of financial' construction of a new chapter."

Information technology lead to four points Inspiration

Liu Lanjuan does not deny that, like other universities, the Shanghai University of Finance and road construction information, has also gone through some rough road. "In school information construction process, has also faced a system target was not clear, management processes is not clear, message definitions are not standardized, Bian Ma and the platform does not Tong Yi, information Ji Cheng Xing difference and the IT staff Quefa, 鏍″洯 card type more and Gongneng incomplete Deng difficulties and problems. "

However, this Liulan Juan that this was an asset: "builders of the unremitting exploration and hard practice, the development of information technology for the future, the school has accumulated valuable experience."

Liu Lanjuan combination of Shanghai University of Finance passed the information construction of the road, there are four points that inspiration and experience to share with you.

Must adhere to the overall planning, unified construction, step by step in the overall integration on the basis of resource sharing.

In the implementation of major construction projects, the planning guide is essential. Planning is definitely not "drawing on paper, hanging on the wall," he admits, but integral program of action. In 2002 and 2005, schools are developing a "three-building campus information planning", "" Eleventh Five-Year "plan of information" and its decomposition implementation plan.

Under the guidance of unified planning, the relevant functional departments to develop a unified coding standard and unified information technology platform to ensure the overall information technology integration. Meanwhile, according to business systems development priorities and the achievement of the degree of difficulty, developed a phased implementation plan for information technology to teaching, personnel, financial, portal and campus cards as a breakthrough, and gradually to the student management, office automation, asset management , research management to develop, to ensure the information construction of rolling forward and sustainable development.

Long-term constraint for resources in the state of the university, the consolidation and integration is the only way to improve efficiency.

Shanghai University of Finance over the years into a unified platform for information dissemination conducive to information disclosure, information sharing and information services; uniform guidelines for data sharing, help to optimize management processes, and promote teamwork and improve resource utilization; unified identity, have conducive to integrated use of various types of information and promotion system; unified teaching equipment management, help to improve efficiency and protect the normal teaching; unified teaching assistant platform, help strengthen education management and improving teaching quality; unified platform of teaching resources, there help enrich and expand learning ways of teaching resources.

Therefore, the establishment of a unified information management school building specialized agencies, on the school's information technology organization and play a coordinating role, it is extremely necessary. It is the development of the overall situation from the school to co-ordinate the construction of information systems, can comprehensive utilization of software resources and hardware resources to facilitate the realization of maximum benefit of resources.

Must adhere to the demand-driven optimization process, standardize the management, promotion of information technology management system within the school.

Demand is the starting point for action. Development of international high level of information the university, one of the factors of its success is that, in the process of building information in order to uphold the application of all core and starting point for the idea. Only by starting from the real needs of advancing information technology in order to fully mobilize the participation of various departments and faculties, information technology initiative and enthusiasm, and then by stimulating potential demand, information technology can promote changes in other areas of the school.

To this end, Shanghai University of Finance to promote information technology as a school modernization, optimization of the internal governance structure of the important opportunity to apply the demand-driven information technology.

After two rounds of teaching management system construction, the school has been able to fully support all types of teaching management students. Standardized management through a combination of undergraduate and graduate teaching research and teaching focus on the characteristics of ability to optimize the design of teaching undergraduate and postgraduate management processes (such as mentoring undergraduate teaching management in new management, complete credit management, multi-semester system management and creative team management ) meet the requirements of the school teaching, teachers and classrooms to promote the optimal allocation of teaching resources.

Financial management system to budget management as a leader, to achieve the budget, accounting and analysis of integration levels to meet the financial management needs of colleges; personnel management system is around the human resource planning, reasonable Shegang, performance appraisal objectives, support for personnel administration separation of management and academic decision-making to achieve the online recruitment, job evaluation, faculty evaluation, salary, self-service functions.

Practice shows that only the integration of various departments and business process reengineering to achieve information sharing within the school, while maintenance of clear information providers the responsibility of management to break the barriers between departments, eliminating information silos, improve performance. If the school system and education system by the students of business process integration, to achieve a student from school, training to graduate and management of all affairs.

Information providers in the maintenance responsibilities, clear the basic information faculty, school organizations unified information system management and maintenance personnel, students basic information, incentive information, and unified by the students to manage and maintain.

At present, the management system of teachers teaching the basic information, title information from the personnel system for automatic; personnel assessment title automatically from the teaching evaluation system for teachers, teaching information, teaching information, and other incentives, to avoid repeated guidance of teachers, departmental managers repeatedly reviewed the data and so on, effectively improving work efficiency.

Therefore, the information technology colleges have become the driving force level management system and technical support, and promote the school from the micro-management to macro management, from direct management to indirect management, from process management to management by objectives, from the examination and approval to service management changes.

Must adhere to people-centered, student-oriented, comprehensive system for high-quality information services to promote the harmonious development of the school.

People-oriented is the inevitable requirement of building a harmonious campus. Experience has shown that any reform initiatives within the university, as long as from the fundamental interests of teachers and students, will be able to win the widest support, the most widely supported.

Years of information technology in the process, the schools to be "people-oriented, optimization staff and students information services" concept, the establishment of a unified information portal, unified authentication technology to realize user single sign-on, school development for teachers dynamic, rules and regulations, teaching and research related to personal status and income, health and other information; to provide students with dynamic teaching, training plans, achievements, awards, various student activities and campus card spending and other information; for the new teachers and students one-stop based services, new teachers can get the portal account, e-mail, campus cards, campus services, students can be informed by individual school registration card number, classes, accommodation, fees and other information.

Information System to improve the students and staff satisfaction, and promote harmony within the school and enhance the driving force of sustainable development in schools.

Liu Lanjuan particular emphasis on: the school experience in information technology is also given to us by inspiration: while the information system must be synchronized information standards and systems of the building, which is the smooth construction of information system security and reliable operation; information technology must establish a good building management system, must receive the attention and participation of leaders at all levels, must have more adequate information technology human resources, information technology is to ensure organizational guarantee 椤哄埄 鎺ㄨ繘; must address information technology and modernization, internationalization of the relationship.


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Wednesday, August 4, 2010

Huawei's R & D: do not make martyrs Herald

Huawei has turned to self-development, and is market-oriented R & D, is a key to success of Huawei in the future. Ren Zhengfei sales and marketing experience make him understand: there is no market there would be no development, no strong customer relationships will be no stability in the product development. This "market first, customer-big" ideas, Huawei was the successful development of an important magic weapon.

Huawei today, we will appreciate the bold independent research and development that year, but we also see that, and then do a lot of "technical martyrs," the company different is that Huawei is a down to earth to do first, after the market to do technology, relying solely on self-funding and rolling development. With an active capital market in China, many start-ups have not from the company since the establishment of venture capital holding large pound R & D, which began as family property so there is no "prudent" to do R & D of Huawei completely different.

Later, Ren Zhengfei has repeatedly reminded the R & D, "Do not make martyrs, to do pioneer" and a note to the martyrs and pioneers: one step ahead is the pioneer and leading three steps are martyrs. It should be said, Huawei year to the road to independent research and development, and not ambitious to develop central office switch or a more advanced technology, but rather a pragmatic sales from best-selling machine at that time - the user switches the most low-end models start start; Huawei's R & D team within their means, starting from 6 individuals; Huawei's self-developed from the beginning to cross the river by feeling the stones, a product well, success, money and more to do several try.

Ren Zhengfei longer predict the future although I am good at grasping the trend of the times, but he is after all not a communications professional technical education. However, Huawei Ren Zhengfei time to independent research and development, still played a crucial role, this role is to undertake research and development to support almost all the responsibility. His role as covering the project manager, marketing manager, human resources management, financial and other responsibilities, these roles are a successful research and development projects required. Everyone in a business development project do not know the age of CEOs to personally take on a proficient market, gather good people, know how to control and manage the progress of the "project manager", project development will have much role in promoting ah!

Ren Zhengfei, Huawei started research and development path towards independence, when they assumed the role of Huawei in communications products and rapid technology development projects was the key to success. In contrast, many technology development experts, entrepreneurs origin, although no children of technology, but with a good team, no place for technical talent; or do not know the market is purely technical; or what would that do not know how control costs. Zhengfei not communications experts, it is a qualified R & D leader.

Although the road has begun to independent research and development, but did not give up the agency Huawei Hong Kong Companies switch. Huawei's technical strength with time, can develop up to 24 user switches, and Hong Kong, the company's switch to one with 200, 500, in short supply in the market, but also played half a year in advance reservation deposit of goods. Huawei "Agent + independent research and development," walking on two legs have been gone for years, "survival first" is always the main lines Ren Zhengfei heart.

Huawei started in 1988 by agents of foreign products in China to establish sales network, the user market foothold in the unit, then through the independent research and development and production to achieve the development, production and sales of train. Huawei's sales in 1992 topped 100 million yuan.

Huawei is the choice when Ren Zhengfei desperate; Huawei independent R & D, Huawei survive the necessary. Huawei early, full of the purpose of "live" the story of fighting for survival, may not be glamorous, but it is a true portrayal of the time. Huawei's "pot of gold" from a network of resources and the experience of Ren Zhengfei; early Huawei's R & D, in addition to give the talent to create a good atmosphere to do business, but also simple Debu what is left. Book mentioned in Chapter 5 of Zhengfei personnel policies to make a camel like a magnet attracting Huawei Guo Ping, Lisa Cheng with such a large number of personnel. Experienced ups and downs of the boss, hard-working and talented R & D talent, Huawei's market-oriented, these constitute the foundation of Huawei started research and development. In the early 90s, Huawei is this combination of a number of outstanding factor in the operation of Huawei Ren Zhengfei platform and began to write a one exceptionally fresh and unique R & D Symphony.

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Saturday, July 24, 2010

Dealer price reduction revenue may be a large number of deaths in 2007

New Year is not the old grudges behind. Wine glass to celebrate the New Year in 2007, two weeks ago over his head, Changan Ford Mazda Automobile Corporation (referred to as Changan Ford) public relations staff, also for the last year of the "new Baoding incident" on the go.

A month ago, a company called "new tripod" of Shanxi dealers held a news conference in Beijing, "complaint" Changan Ford vehicles poor sales forced tying, leading distributor of heavy losses, and high-profile announcement out of the market.

Industry observers said the "new tripod" of the exit there is coincidental, but on China's auto dealer groups, the delisting has its inevitability. Next two years, a large number of auto dealers out of the market.

The curtain has just opened tragedy

China's auto dealers in the winter is coming. "The new tripod," the whine, but a large number of Chinese auto dealers "death" of a signal.

"From now on, two years, there will be a large number of auto dealers out of the market. "December 26, 2006, Beijing Asian Games Village Automobile Exchange Market (hereinafter referred to as" Asian City "), Su Hui, general manager, told reporter predict the fate of China's auto dealer groups.

Many an interview in the industry, are forecast Su Hui, agreed. They believe that winter is coming. "The new tripod" whine, is a large number of Chinese auto dealers "death" of a signal.

Looking back just past 2006, the Chinese auto dealers as early as three or four years ago not to seek licenses ecstasy. In fact, in 2006 China car sales market, not less. Association of Automobile Manufacturers statistics show that the total national car sales up 30%. However, happiness is the manufacturers, they have nothing. According to Su Hui, said in the 2006 National Automobile Dealers luck with no shortage of those, but overall, it was dismal, "333 pattern": one third of the profits; one third of the loss; third of the a hard support.

Distributors, even those fortunate enough to squeeze into one-third of the ranks of those who make money, their profits can not be compared with the past. 2002 and 2003, the Chinese auto market filled with huge profits, selling a car can earn thousands or even million of gross profit. By 2006, profits already gone, and dealers began to complain about "selling an Audi also earn 2 300." "I know the dealer passes are not very happy. "Said Su Hui.

Su Hui in the office, reporters heard the conversation: "Although manufacturers in the report to the Inland Revenue Department, said their profit in 2006 increased by 40%, but we do not make money ... in 2006 ..." dialogue with Su Hui the Dongfeng Citroen dealer, his plea for "Asian market" rent allowance of time.

According to survey this reporter in 2006, in addition to Audi and FAW-Volkswagen, Guangzhou Toyota dealer, the other almost without exception, is the manufacturer money, businesses lose money. Mudanjiang Bok茅 Guangzhou Honda dealers Li Qigang, said they sold widely in 2006 lost money the first time. Dongfeng Nissan, a dealer said: "Nissan's profit in 2006 was 40 billion, could be less than half of the dealers made money. "

Waning of situation, forcing a group of dealers in 2006, Shun Gong crop dig? SPAN class = articleLink> Nanjing Fiat dealers have almost 1 / 3 had closed. One is called the Cheng Peng's "Asian City" two agents, told this reporter: "Now''Arcadia''on small dealers than the previous 1 / 20."

Industry, when in an interview, said the tragedy about to pull the curtain, the public can see just hoist the iceberg.

Excess capacity of the first victims

Inquiry dealers operating in 2006 bleak causality, some respondents talked about the macro-control, that the dealer is the overcapacity of the first victims. Looking to the future, they should also continue the macro-control, to pay the price even more tragic.

December 8, 2006, "New Baoding," Chairman Wang Fujuan reason in the interpretation of delisting, it will be the responsibility will fall into child onto the Changan Ford. Changan Ford Zeyi retaliate quickly by as.

Senior members of the media discussed the "new Baoding" delisting when the whole story, the focus placed on the macro-control on the last three years. Apparently, the last three years, the Chinese car market growing supply, increasing competition, ever-lower prices, more and more quickly diluted the dealer profits. This is a car dealer because less and less money, but not all. It just cut a dealer who had wounds, while the macro-control is rubbed in the wounds of a handful of salt dealers.

In early 2004, the central government "blew" the macro-control of the horn, "sword" Kanxiang industries with excess capacity. After one year, the National Development and Reform Commission extended the "visible hand" to control cement, electrolytic aluminum, ferroalloy, coke, coal, calcium carbide, textile, power, real estate, steel, lead, zinc, and flat glass industries The production scale, high fixed-asset investment growth rate, and finally in October 2006 reached the lowest level in four years.

This so pleased with the central government figures for the car dealers are having a hard time. Macro-control work, the reduction of new programs, business investment in fixed assets shrink, auto dealers are a group of customer orders ironclad value plummeted. So, watch the Spring Festival is coming car dealers who do not see the results of the "spring." It is reported that China's auto market, group purchasing and the ratio of personal consumption, the most optimistic estimate for the March 7 opening, in October last year, according to the decrease in fixed assets investment growth rate, the next two years will inevitably affect the Group's purchase of the automobile market sharply total sales.

Buy less, the supply is increasing

Car manufacturers to build the capacity for two years, into the vast majority will be released in 2007. Deterioration of supply and demand, dealers will no doubt destroy the "beneficial." Rough estimate, in mid-2006 to new capacity in 2007 are: the third plant of Tianjin FAW Toyota, 200 000; Beijing Hyundai Second Factory 300 000; the second plant of Guangzhou Honda, 120 000; Changan Ford's second plant in Nanjing 160 000. These figures have been weak enough to destroy the will of dealers.

The bad news is far more than that, the automotive industry reported capacity and production capacity and sales in the construction of difference, completely destroyed the dealer confidence in the future. It is reported that Volkswagen Car Plant went into operation last year after the total capacity of 660,000 per year, while sales of 300,000 last year, which means that there are 360,000 of production capacity has not released; Guangzhou Toyota's sales goal for next year 15, but the planning of Nansha plant capacity is 300,000, also has a further expansion to 500,000 in the reserve space. Disclosure of data from the departments of view, the industry reported capacity and actual production and sales of construction the difference up to 2 million.

On December 26 last year, the National Development and Reform Commission issued "opinion on the auto industry restructuring notification," the first time include automotive industries with excess capacity, the notice for the manufacturer, the same as in the final of the car dealers sentencing. The notice said the "signs of overcapacity in the automotive industry show, and may further aggravate, if not promptly resolved, the problem of excess production capacity will be more severe. "

Laments the industry, industry surplus dealer price fell head first, the next two years, they will be blind for the year to pay the price of investment and lack of vision.

Interrupted "trilogy"

Increasingly regulated business environment, becoming sunny in government procurement, more stringent credit policy, will be within the next two years, so 34 years ago, a flood of speculators, the unspoken rules of business for the small but powerful chain paid a heavy price.

"The new tripod" of the delisting, the partners feel that this is the outbreak of the disease itself. "They had to make a million with 30 million business, cash flow problems now, no money. "Repeatedly and" New Baoding "worked with Shanxi Jincheng two original Jindong car dealer told reporters," New Baoding "is the second half of 2003 into the car sales industry, they continuously take two years Changan Ford under the brands of 4S stores and other qualifications to enable them to quickly expand big, but short of money, to the end and even no longer afford to provide car manufacturers.

Related to those involved, said the new tripod since last March after no mention had a new car, but also to provide loans to the Ford dealer finance company also found that dealers sold cars on several occasions but not on loans, so the factory can not return for a pledge certificate, the owner can not get a license.

There is no evidence that the "new Baoding" a car sales industry speculators, but look at China's auto dealer group, capable, can be found everywhere, relying on the Government, banks and manufacturers, "friendship," playing skillfully deflected game. Before the game began four years, profits in the car sales market, a real master, can often out of the perfect "trilogy," rely on the "extraordinary" relationship, can use less than 30 million Toggle money than a billion business:

The first "step" to spend more than 10 million yuan of public relations, got a brand 4S shop qualifications. Second half of 2004, profits of the era, but there are still many people find the reporter, want to help open the "opportunities" to get the distribution as long as a car brand 4S shop qualifications, they are willing to pay from 800 to 10,000,000 yuan of public relations expenses;

The second "step" to 4S store of qualifications, in exchange for more than 200 million bank credit;

The third "step", buttoned key government agencies responsible for procurement, to do group sales.

And "Cheng Peng," with the "Asian City" and another refused to disclose the names of two agents, playing a small but powerful chain of "master." He allegedly has potential energy in the FAW Group approved sliver of the "big brother", the most tight, they also can provide "full board" (6) Audi. Recently, the two agents to help Beijing from Guangdong, a district government procurement to a number of Audi models available in the market out of the old. Rely on these resources, Tianjin, a car has nothing to do with the trading company is willing to sell 73 cars into the conditions of the profit for his fund. Mentioned before, the original dealer Shanxi Jincheng East, the fire equipment industry in Shanxi party princes, because the fire equipment business, and government agencies and big business so many friends, because the purchase of official vehicles often have a message, it smoothly so from the car sales.

But the dream always woke up. Since 2003, the market began to house in order, therefore, players often from the "trilogy" in the wake. In 2003, the "Government Procurement Law" went into effect, although this bill is not all car dealers into the sun, but more and more public procurement of sunlight, so "42" in the "extremely heavy" before Losing power. At the same time, the 2003 "Banking Regulatory Law" and "Commercial Bank Law", will also be the risk control system, commercial banks put intense financial reforms. The last two years, Chinese banks listed overseas, the credit system increasingly standardized, there is no buffer funds, banks no longer confidence in the profitability of the industry. Diamond Bank could take advantage more and more difficult. In 2005, used to call "extremely heavy" leverage finally broken, the market scale, rapid return jin jin.

Whether willing or not, a large number of auto dealers have to ready to pull out. Asian city that refused to disclose the names of two agents said: "More and more channels not get through, and Lee Bo risks. Most stay for another two years, I quit. "Yuan Jin East also told the press:" I do car sales is a sideline, and now is very risky, profits down, put every vehicle from the field at any point if the road out of things, all have to themselves. A bit more harm than good. "

Emergency sound of the external environment, within the industry are also jittery. The second half of 2005, most manufacturers began to straighten out. Shanghai Volkswagen knife cut more than 20 management confusion, poor management of the dealer. In 2006, the "Measures for the Administration of Automobile Brand Sales," so that car manufacturers will get a superior sword, they can always cancel removed mismanagement authorized dealers. Not long ago, just a few family Volkswagen dealers are Abstract plaque. The Changan Ford "new tripod," the crisis is precisely because they are qualified to withdraw the decision of its agents arising.

Manufacturers with an iron hand, so many dealers shouting unfair. 34 years ago, wanted to do any selling brand of 4S dealers, manufacturers almost have to be delivered to tens of millions of mortgage payments, many car manufacturers such as forward sale by selling dealer as eligible for development, which makes the dealer group too numerous and their false prosperity result from the auto market, now they did not care about life and death business.

For their own survival, manufacturers continue to add more tasks to dealers, distributors receive a lot of tasks this year almost doubled. Dealers know, the manufacturers will only help those who have the ability to sell more cars business, rather than skillfully deflected the speculators. Most of the initial investment speculators become sunk costs.

All this makes the situation in 2007, the paranoia. Auto industry observers observed: the market rules and the gap between secular human has been compressed, the speculators, dealers will no longer be used to dot down the costs. The Things that they easily get the order, then they missed to improve internal management, research consumer needs and provide quality services Qianxin time, once the real swords and spears together, defeat is inevitable.

Infer the industry elite: the next two years, the former has high walls disease vector, after war factories urging, their predicament grain Road was broken, apart from the few sensitive to market trends, first distributor of self-innovation , the majority of companies, especially those liabilities admission of speculators, then as autumn after the chrysanthemum, miserable decline is irreversible.


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